3 Things Your Law Firm Website Design Must Have
When you’re building a website for a law firm, the biggest focus is to make sure information is available and easy to find. This is an important part of any website, but law firms specifically are often a big investment of time and money for potential clients. Hiring a law firm—even having a consultation or getting in touch—is a big decision, and people will likely spend a lot of time researching before they reach out to anyone. With that in mind, it’s very important to make sure your website visitors can find what they need right away.
One quick tip before you get started on your website is to start with a simple, clean layout. Though the website should, of course, look professional, the last thing you want to do is overwhelm your (likely already overwhelmed) website visitors. Anyone actively searching for a law firm is likely already under stress. Make the process easier for them by making your site simple, informative, and easy to navigate, so they can find what they need quickly and easily.
Striking the balance between being professional and overwhelming can be difficult. If you’re having trouble in the planning stages, try talking to a website or graphic designer. Good design can go a long way when you’re trying to organize a lot of information in a simple, clean way.
Once you have a simple and clean foundation, here are three things your law firm site MUST have:
- Attorney bios.
You may not think that a “get to know us” page would be necessary for a law firm—but even short descriptions and headshots can help website visitors feel like they know who you are, which goes a long way in building trust with future clients. When you’re building the page and writing bios, think: What would you want to know about someone who could represent you in court?
Depending on your firm and the type of work you do, it’s likely best to have very professional bio pages with details about legal experience, education, and more. You definitely want your attorneys to look approachable—like people one could talk to—but with plenty of professional success to make a reader feel comfortable reaching out to your firm.
- Multiple ways to get in touch.
Lead generation is ultimately what most law firms will want to get from a new website, so it’s important to make it as easy as possible for website visitors to get in touch. Make sure your contact information is prominent on every page of your site.
Calling for a consultation is a big step for anyone, and not everyone who visits your website will be ready to make that commitment. So it’s always a good idea to have ways to contact you at many different levels—from social following buttons to an email sign-up, to a contact form. That way, even if your visitors aren’t ready to call you or request a consultation, you can stay on their mind in the meantime.
- Responsive design.
It’s now more important than ever to make sure your website is optimized for mobile, for many reasons. For one, Google and other search engines check your site for mobile-friendliness when ranking search results, and websites that aren’t optimized for mobile will have a much more difficult time being found.
People are using mobile devices more than ever, and on-the-go searches often result in actions taken, such as leads generated, within the first hour after a search is made. Search results are more valuable than ever, and if your website isn’t found on mobile, the odds of generating leads online will rapidly shrink.