But why video? Why can’t people just read your website?
- Video is attention-grabbing. People pay attention to things they see. Some of your customers may not like to read a lengthy web page, but will gladly take a minute or two to watch a video. You can capture lots of interest if you have an informative, interesting video that explains what you do and how you do it.
- Video is easy to share. If you’re looking for clients, one of the best ways to make that happen is through word of mouth. If a potential customer clicks on your site and loves the video, a share, aka digital word of mouth, will more than likely be coming your way. And more shares leads to more eyes on you, which will lead to more sales.
- Video shows your personality. You can’t put tone into the written word. But you can certainly put it in a video. People looking for your products or services will want to get to know you better if they know something about you. It’s much easier to convey what you, and your company, are all about through video than through just the written word.
- Video is memorable. Not everyone can retain everything they read; however, they are likely to remember things they see, and a catchy video will accomplish that goal. And being memorable is exactly what you want to achieve for your business.
There are multiple ways you can create a video explaining your services. can use live footage paired with imagery (example: Dickstein Real Estate). Another route would be using 2D cartoon animations. graphics are yet another possibility. We can animate them slightly as seen in this book trailer for Little Elliot, Big City. Depending upon your budget for creating a video, you can go with one of these routes or even do a combination of them
If you would like to discuss your options and or are interested in creating a marketing video, give us a call at 973-317-8765 or contact us today to find out how we can help you.