5 Signs It’s Time for a Rebranding Strategy
“How do I know when it’s time for a rebranding strategy?” That’s a great question. If you’re going to change everything about the way your business presents itself, you certainly want to make sure you do it for the right reasons. To make things easy on you, we’ve created a comprehensive and informative list that will help you make your rebranding strategy decision.
Sign 1: High bounce rate in your analytics
You’ve probably heard of bounce rate. And you’ve probably been given way too much useless information about it. To make it super simple and practical, a high bounce rate means people are landing on your page and quickly leaving. This definitely is not what you want, and it’s a sure-fire sign your branding is outdated. Your visitors are landing on your page and seeing something they don’t like, don’t care about, or in a worst-case scenario, both.
Your goal should be to have a site that converts—your visitors land, stay, learn, and purchase or contact. Company rebranding is the quickest and easiest way to reach your goal. Your rebranding strategy should seek to immediately give your visitors what they want. They automatically become interested in your site and want to learn more, which means your job is already three-quarters of the way done. Some things David Taylor Design can help you with to make sure you finish and get conversions are:
- Create visually appealing and fast-loading landing pages
- Develop content that can be quickly consumed
- Use prominent call-to-action displays
We’ll help you monitor your bounce rate and take away all of the confusing variables that don’t make sense and are basically useless. You’ll be able to easily see and track your progress as it happens.
Sign 2: Website isn’t full-width
Full-width and boxed design are the two basic website layouts. Boxed design layouts were once great because they were easy to use, simple, straightforward, and neat. Boxed design layouts are now outdated because websites can be used on multiple devices. There is too much or too little white space depending on the screen used. The content is readable, but the visual effect is not pleasant. Users quickly deem the website non-credible and leave.
Full-width layouts require a bit more skill, but they’re undoubtedly the best option because your rebranding strategy isn’t restricted to sizes. You can make your branding images as tall, short, wide, or narrow as you would like because the full-width layout adjusts. The site looks excellent on mobile phones, tablets, laptops, and desktops. You never have to worry about your visitors having a negative visual experience.
David Taylor Design has a complete web design and development team that will make sure your site is full-width. Everything that’s presented to the user will be visually appealing and make them want to stay longer. Thus, your full-width site will also play a huge role in helping improve the bounce rate and make more conversions.
Sign 3: People can’t tell what you do at a glance
People don’t take the time to read, investigate, or even think in the digital world. They make snap-second unconscious judgments and move around until something tells them to “stay.” If people can’t tell what you do the second they hit your page, a rebranding strategy is something to strongly consider. As previously mentioned, there’s something about your branding that’s turning people off, making them feel indifferent or both.
Your goal is to have branding that intrigues and informs. It should say “stay” and let people know exactly who you are and what you do. The benefits are twofold because you attract clients and your search-engine rankings improve. Search engines always reward websites that are straightforward and to the point.
David Taylor Design branding specialists create branding that’s accurate, honest, informative, and persuasive. Branding is easily displayed and visually appealing online and offline. You’re able to pick and choose branding elements that you like so your branding is 100% authentic and unique. Our rebranding goal is to help you rethink the way you present yourself to your customers.
Sign 4: You notice your customer base is changing
This sign is understandably difficult to accept. No business owner wants to change something that’s worked for a long time. But as hard as it may be, you have to change with the times and not slide down the rabbit hole—holding onto your old ways while your customer base changes. You have to change with them and rebrand if you want to stay competitive.
The first step in the rebranding process is finding out who your new customer base is or how your current customer base has changed. Next, you have to rebrand. It’s imperative that your new branding caters to your new customer base. Things to think about when rebranding are how you can entice, encourage, and ultimately sell. Of course, digital branding on your website should change and be mobile- and tablet-friendly.
The trick in your rebranding process is making sure you don’t completely abandon your current customer base. There’s always a strong possibility that a handful of customers haven’t changed and revamping your brand too much will steer them away from you. David Taylor Design’s branding experts will help you make sure this doesn’t happen because we use data to make all rebranding strategy decisions.
Sign 5: You haven’t changed or refreshed anything in 10 years or more
Let’s backtrack 10 years. The iPhone was only about one and a half years old, no one had a clue what an iPad was, and comparatively speaking, websites were bland and boring. Now, iPhones are used for nearly everything we do, the overwhelming majority of people use iPads for reading and surfing the web, and websites are more advanced and interactive than ever. If you haven’t changed with the times, now might be a good time. Especially if your sales are dropping.
The good news is you can rebrand without changing everything, and you can stay traditional while still modernizing. With a rebranding strategy, you keep everything good and gain everything that’s missing. Catering to your audience is the key. Your rebranding strategy must be centered around raising their interest level.
David Taylor Design can help you find what you’re missing. We can analyze your digital presence and provide you with data-based feedback. You’ll know what you’re doing right, what you could be doing better, and most importantly, what your customers want you to be doing. We make sure your company rebranding effort is one that’s done for the right reasons.
High bounce rates in your analytics, a website that isn’t full-width, people not being able to tell what you do at first glance, a changing customer base, and not making changes in a decade are five crystal-clear signs that it’s time for a rebranding strategy. You don’t have to revamp everything, just the things that can make your business better. Of course, you have to take everything in the digital world into account. When branding caters to your audience and is presentable on numerous devices, you’ll get the results you’ve always wanted.
Please contact David Taylor Design, the leading NJ web design and development firm, to speak to one of our rebranding experts. We can be easily reached at 973-968-5423 or you can visit our contact page.