5 Worst Disasters Caused by Not Doing WordPress Maintenance
Your WordPress site runs and looks perfect. There’s nothing left to do but wait for users to realize the greatness of your services, right? Wrong.
Having a website involves much more than its initial presentation online. WordPress sites need continual updating and scheduled maintenance to make sure they stay in tip-top shape. The ever-evolving nature of technology requires this. Staying up to date on the latest WordPress version gives peace of mind when it comes to eliminating vulnerabilities, outdated technology, and poor user experience.
WordPress maintenance should stand at the front of your website priorities. After all, so many things can go wrong. You need to understand the importance of updating and checking your website not only for your business but also for your customers.
Here are 5 potential website disasters that should scare you into action:
1. Security Breach
Not updating your WordPress site invites trouble from hackers, viruses, and other bad guys. The popularity and open sources of WordPress means anyone can find its code online, making it great for beginners and experts alike to learn. Unfortunately, hackers can also see this code and they love finding holes to exploit. They can steal information, add or delete content, implant malicious viruses, and so much more. Possible attacks include backdoors, malicious redirects, pharma hacks, and drive-by downloads. These could lead to your site getting blacklisted by your hosting company, which means a lot of headaches and groveling on your end to make things right again. Your site might even come up against a brute force attack, which stems from weak passwords. Fortunately, the developers at WordPress track all of these issues and help out as fast as they can. That’s why you’ll find so many updates available. It’s all an attempt to protect you.
2. You could lose everything without a backup
WordPress offers a degree of stability and trust, however, bad things happen sometimes. In the event of a worst-case scenario, like losing all of your site files, backing up your site on a remote server will save you time and money. Every time you go to update the website, you’ll be prompted to back up your files. You’ll probably be fine most of the time, but on the off-chance something goes down, having a backup won’t throw you off your game. Sometimes hackers can get in and erase everything, leaving you to start from scratch. Having all of your database and files safely replicated elsewhere is a no-brainer.
3. Loss of trust from users
Site maintenance allows you to fix any and all bugs that might come up. These affect the user experience greatly. Have you ever been on a site that just doesn’t work the way it’s supposed to? You probably felt frustrated and left, losing respect for the site. A website that performs poorly, from inactive buttons to broken images, gives a poor impression to users. They might not want to register or subscribe, thinking a faulty website means a faulty business. Maintain your reputation by updating to the newest version of WordPress. Any bugs that occurred in the past will have been dealt with and fixed. Having an older version may make your site act dysfunctional for no reason.
4. Slow site speed
Not only does a slow website harm the user experience, but it also affects search-engine optimization (SEO). Search engines love faster sites—both mobile and desktop—and even give them priority over the rest. In fact, 53% of users abandon a mobile site if it takes 3 or more seconds to load. People just don’t have the patience to wait, no matter how great the website. For you, that could mean losing a lot of potential customers. Save yourself a world of hurt by keeping your site updated and running at its best speed.
5. Theme and plugin problems
WordPress themes make websites look the way they do and go through consistent updating for enhancement. Similarly, WordPress plugins make websites do cool things like offer forms and visual effects. They come from various developers or authors who update them regularly. However, if you don’t update with them, you’ll be missing out on better features. Plus, if a plugin breaks, it will mess up your whole site and could break entire pages. If they’re not compatible anymore, they’ll stop working while running a security risk. Updating WordPress but not your themes or plugins could also cause compatibility issues. You will find yourself with mobile-response problems, major vulnerabilities, broken captchas, and much more.
Fortunately, WordPress offers a few different ways for site owners to stay on top of updates. Here are a number of ways to update your WordPress site:
If you are tech-savvy, you can make the necessary updates yourself. Either through the Updates screen or via File Transfer Protocol (FTP). The latter involves fewer risks of the site breaking compared to the former. But don’t worry, WordPress will let you know when it’s time to update.
Some hosts provide automatic WordPress updating. Every version release, big or small, promises bug fixes and better security. You can choose to have plugins and themes automatically updated, too.
- By a professional
If none of these options work for you, then consider hiring a WordPress professional. A reputable pro can handle anything and everything including backups, testing, and regular maintenance. This way, you won’t have to worry about making a damaging mistake to your site.
Lucky for you, the above disasters can be avoided. With a little education, elbow grease, and the right team, your WordPress site can run optimally without fear of hacking, breaking, or disappearing.
Remember, showing off your great business doesn’t stop at the front door, but continues online. Give users what they deserve, while providing a professional web presence they can trust. Putting time and effort into your WordPress maintenance plan means you’ll be well on your way to success online.