Discovering the benefits of inbound marketing will change the way you look at your marketing budget and doing business in general. It’s your chance to establish credibility and equal the playing field with some of the larger companies in your industry.
In the following article, we’ll be discussing the core benefits of inbound marketing and how it differs from outbound marketing. First, however, let’s discuss exactly what inbound marketing is.
3 Popular Examples of Inbound Marketing
Inbound marketing borrows from James Earl Jones’ “If you build it, they will come” line from the baseball classic Field of Dreams. Build an online platform with the answers and solutions that people are looking for, and they will find you rather than you being forced to spend thousands of dollars to go on the offensive.
Here are the three most popular ways you’ll do that.
Search engine optimization (SEO) and content creation go hand-in-hand. The focus, of course, should be on the content.
Look at what your future customers are searching online. See what they’re talking about on social media and niche websites. Read reviews of books that cover your topic or industry, and, yes, read the comments your customers are leaving through their valuable user-generated content.
From there, start creating content. Make sure the content answers questions, addresses common complaints, shows simple solutions, and guides the prospect deeper into your area of expertise.
Last but not least, tweak your content to include the long-tail keywords that people are using to ask these questions, make these comments, and run these searches online. That’s where SEO really comes into play.
Email marketing is an extremely powerful inbound marketing tool. It allows you to capture email addresses and build several lists, fragmented by where the prospect is in the buying cycle. You can then use this information to apply re-marketing tactics that will keep you front-of-mind as the prospect visits other websites and platforms.
There are many places where you should stake your claim online. Social media platforms, review sites like Yelp, and Google My Business, are just a few of your options. Establishing a presence in as many places as you can will make it easy to find you. Furthermore, it will make it easier for customers to share their positive experiences.
Now, here are 8 benefits of inbound marketing.
1. Inbound Marketing Hijacks Competitor Marketing
This advantage may not be immediately apparent. However, you’ll likely feel it if you’ve invested well and creatively in your inbound marketing campaign.
Many businesses decide how they will spend their marketing dollars around budget season. They throw money at forms of outbound advertising, such as billboards and newspaper ads.
Thing is, consumers still love to check out their options online even if they’re triggered by an ad they see in the real world. Effective inbound marketing tactics allow you to capture that surge of traffic because they see your name at the top of the search results.
2. Effective Inbound Marketing Avoids the Price Driven Consumer
Another of the advantages of inbound marketing is that you’re more likely to attract consumers who want a quality solution, service, or product. They have a specific need, and they’re willing to pay more for it if you can give them what they are looking for. As a result, you won’t be stuck needing to sell more because all of your customers are fixating on price.
3. Inbound Keeps You Open for Business
Brick-and-mortar locations might be able to get people in the door from 10 AM to 8 PM. However, very few have the resources to stay open around the clock. Bringing your A-game to inbound marketing will ensure you stay open 24/7 through your website, even if you also keep regular store hours.
4. And Results in Less Overall Spending
Once you understand how inbound marketing works, expect to spend way less. That’s because things like SEO, quality content creation, email marketing, and online business profiles are low- to no-cost. If you do them right, you’ll drive greater organic search results, and you can then build a paid campaign around the content that attracts your audience in the first place.
5. Inbound Marketing Captures More Data
It’s called a digital marketing strategy because you’re presumably learning from the data you collect. And inbound marketing puts you in contact with a lot more data than the standard newspaper advertisement. It tells you where your traffic is coming from, the specific content that drew them in, where they are in the buying cycle, and much more.
6. It Enables You to Be More Strategic With Outbound Efforts
Things like regular blog posts, podcasts, video channels, and email marketing give you a chance to rethink how you use your outbound marketing dollars. Customers learn what you do through your free online content. This enables you to launch paid advertising campaigns on social media and through other publications rather than just throwing up an ad based on circulation.
7. You Own Your Data
Perhaps the biggest key to marketing businesses online is to get leads off whatever platform they found you on and to the one that you own. Seeing your ads on Facebook is great, but Facebook owns that data not you.
Until you get the lead to click through and sign up, you’re at the mercy of Facebook. Building an inbound marketing campaign is about getting into the position where you own your data.
8. It Establishes Credibility and Authority in Your Field
The final benefit of inbound marketing that we’d like to cover is how it establishes you as an authority. Being at the top of search results, creating content that gets tons of shares and comments, and deep-diving into your industry or topic of choice sets you apart. Soon, you’re creating a system of referrals.
Enjoy the Benefits of Inbound Marketing Today
By now, you know what inbound marketing is, and how it differs from outbound marketing. More importantly, you understand the benefits of inbound marketing are about owning your data, being the just-in-time solution for consumers, and establishing credibility and authority in your field.
If you’re ready to take control of your inbound marketing game, lean on an agency experienced in simplifying all of that for you. Contact David Taylor Design today to see what a difference professional support can make.