Category: Branding

A corporate story is more than what you do. It's more than what you make. It's even more than your values. It's a combination of all those things, including where you're from, what drives you, and what makes your business and your people unique. By... read more

When it comes to internal vs. external marketing, people usually are talking about one of two things. First of all, they are comparing how we market to our customers to how we can use these same skills with our staff. Secondly, people also talk... read more

In our experience, one of the most important considerations for customers when choosing a business is positive reviews and ratings. According to Bright Local’s Local Consumer Review Survey, 9 out of 10 consumers read online business reviews.... read more

Many small businesses find themselves struggling to stay on top of all their tasks, from accounting to marketing to sales. They know that small business branding is important, but find it difficult to set aside the necessary time to systematically... read more

Did you know that it takes users just 10 seconds to form an opinion about a brand? What do you think new users think about your manufacturing brand? One of the biggest pain points for manufacturing companies is standing out from the crowd. There... read more

We always recommend narrowing your branding agencies down to two or three of your favorites. But where do you go from there? How do you choose between several branding agencies that you like? It’s easy - answer the following five questions, and... read more

According to Inc.com, "2019 is the year of the rebrand." That being said, rebranding your company shouldn't be taken lightly. There's a lot more that goes into it besides freshening up a logo. Your rebranding strategy needs to be deliberate and well... read more

"How do I know when it's time for a rebranding strategy?" That's a great question. If you're going to change everything about the way your business presents itself, you certainly want to make sure you do it for the right reasons. To make things easy... read more

A company's brand is more than just a name. It encompasses reputation, recognition, and so much more. Good branding can help a business achieve exponential growth. However, this takes time and strategic planning. If your company is looking to... read more

Effective marketing strategies help managed service providers (MSPs) stand out among their competition. Marketing strategies that are grounded in fundamental marketing principles have proven time and time again to be successful. While some... read more