Our NJ Healthcare Marketing Explained
Reaching new patients gives healthcare providers an opportunity to grow their practices, expand their reach, and improve more lives with the valuable work they do. If you’re a healthcare provider looking to strengthen all that you do, partnering with a digital marketing agency in NJ is an excellent way to grow.
If you’re new to the idea of digital healthcare marketing in NJ, keep in mind that you and your practice are likely already doing some form of marketing and outreach. Whether it’s word of mouth referrals and references, distributing flyers, or taking out advertisements, it’s all marketing. Utilizing healthcare marketing in NJ will help your practice grow and extend your online brand presence as well.
Growing your practice with healthcare marketing in NJ can be painless. On the contrary, there are significant rewards to gain. David Taylor Design is a full-service agency, offering you everything you need for patient outreach and practice growth through one expert team. We’re experienced in marketing, with many successful transformations in our portfolio. We’re here to make your healthcare or medical marketing project easy, effective, and impactful.
What is Healthcare Marketing?
If you’re looking at partnering with a digital marketing agency in NJ, we’d like you to understand that every agency takes a different approach. Our approach is to identify the strategies that will give you a solid return on your investment in marketing. We base this on your practice, your current strengths and weaknesses, and your goals for growth.
With that in mind, here are some of the things we can do for you:
- Improve your brand awareness and identity, so clients and prospective patients recognize your practice as a respected leader in the field.
- Identify and implement SEO keywords to attract more, relevant traffic to your website.
- Integrate digital advertising into your marketing strategies. Digital advertising includes pay per click and Facebook ads. We’ll serve ads to users interested in your practice, and people who have visited your site but have yet to take action.
- Redesign your practice website with a modern look to appeal to more clients and aid their navigation and understanding.
Our NJ healthcare marketing centers on:
- developing high-quality web content
- a carefully structured site architecture
- a solid advertising plan, and
- emphasizing your unique branding.
The Benefits of Healthcare Marketing in NJ
Focusing on healthcare marketing in NJ will be advantageous to your business. The potential for growth is a likely reward of but there are even more ways your investment can pay off.
Our strategies and services are designed to enhance your practice’s presence online. In practical terms, that means that people searching for a healthcare provider will be more likely to see your practice at, or near the top of search engine results pages. Research shows that most internet users won’t even scroll past the first page of search results when they are looking for something. If you’re not positioned within that first page, prospective patients are much less likely to connect with you.
Solid healthcare marketing also ensures that your online presence and reputation are the best they can be. By investing in your web presence, your practice can take control of this online narrative. Since it’s within your reach, we recommend you do it. Even if you don’t have any reputation problems or a compromised brand identity to contend with, thoughtful marketing in NJ helps give searchers your details and up-to-date information about what you do. The Edelman Trust Barometer shows that 65 percent of consumers trust online search engines the most when conducting research on a business. This is trust you can’t afford to lose through out of date information.
Finally, healthcare marketing in NJ will help grow your practice by boosting your local presence. Search engines, especially Google, have a strong focus on providing local information to searchers, especially those using mobile devices. Almost half of all Google searches seek local information!
Unless your site is set up to connect with local searchers, you’re missing out on all of those potential patients. We can work with your practice to make sure that you are well represented in local searches and that it’s easy for potential patients to find you.
One of the best things about using digital marketing to achieve these advantages is its cost-effectiveness. Digital marketing can reach vast numbers of people affordably, even while targeting specific demographics and locations. With digital marketing, you can do this at a fraction of the cost of traditional ads. The result? Your advertising and marketing dollars go further. And you grow and improve your client base.
Working With David Taylor Design
As New Jersey’s premier design, animation, and branding company, you can rely on David Taylor Design for all of your healthcare marketing in NJ. We offer an extensive array of services, while fully aware of and compliant with the specific requirements of our healthcare clients. Our copywriting and copyediting is HIPPAA compliant and we recognize FDA guidelines under which your practice may fall.
We keep up with the latest trends and research in marketing and beyond to help keep all of our clients competitive. And we do all of this with top-notch customer service, attention to detail, and regular communication. For a free quote on our services or just to start a conversation, connect with us today.