How Important are Web Development Services to Your Brand?
Here’s a question web-development companies often get: “How important is my website for my business.” Here’s the quick but important answer: very.
The question is fair since web-development services haven’t been around for very long relatively speaking, and many successful businesses thrived for decades without a web presence. But due to rapid technological innovation in recent years and consumers’ quick adoption of that technology, web-development services are extremely important to your brand and your bottom line.
Think about it: What’s the first thing you do when you have a question, want to try a new restaurant, or you want to buy a new product? More likely than not, you’ll start with an online search. No matter what product or service a consumer or business needs, the vast majority of research is done online, which means that companies need to meet consumers there or they’ll lose out on business.
Importance of your website
A clean, intuitive, mobile-friendly, up-to-date website can mean the difference between a new client or customer buying from you or going to your competition every single time someone visits your website.
But just being online isn’t enough. Your website is the first impression most prospective clients or customers have of your business. Professional web development services are vital to making that first impression a good one.
Need for a fresh site
Your business might be thriving and cutting-edge, but if that’s not reflected in your website, it won’t come across to potential customers. Websites that are clunky, difficult to use, or not mobile friendly will lose business. If your website is out of date or difficult to navigate, that reflects poorly on your business as a whole.
But don’t get too worried about making a bad impression—the opposite is true, too: If your website is well-designed and easy to use, potential customers and clients won’t have a reason to go elsewhere for what they need.
Need to be fast
Page load speed is also a huge way to gain—or lose—business. Potential customers and clients are used to finding what they need at the click of a button, and if your website is too slow to load, too difficult to find, or too hard to navigate, many of your website visitors will take their business elsewhere. Research shows that website visitors are 32% more likely to leave your site when page load time increases from 1 second to 3 second —and a 5-second load speed increases that number to 90%. Using website development services to update your website and improve page load speed can increase your chances of keeping visitors on your site, and getting more business.
Easy to find
Another reason website development is vital to your business is that modern, up-to-date websites are actually easier to find online. Search engines like Google prioritize modern websites that are updated often, load quickly, and are optimized for mobile devices. That’s right: Updating your website with the help of professional web developers will actually make it easier for potential customers and clients to find you, and for you to get more business.
Matter of trust
There are a number of reasons why web-development services are important for your brand, but they all come down to this: Customers and clients trust modern, well-designed websites that are easy to use, and they don’t trust sites that are out of date. Updating your website is one of the best changes you can make for your business. With the help of a professional web development firm, it’s pretty easy, too. So don’t hesitate to improve your website—your bottom line will thank you!