How Skimping On Web Design Could Leave Your Site Vulnerable
Time is money, and that has never been truer than in today’s fast-paced business environment. As a businessperson, you’re likely looking to save money wherever you can, and website design is no different.
However, you need to be careful not to let the desire to save a few dollars lead you to skimp on web design and its associated security, SEO, and content-related features. Opting to save a few bucks now could leave your website more vulnerable and neglected down the road.
Why You Should be Worried About Skimping
Taking the do-it-yourself approach, or looking for the lowest priced vendor to do the work on your website, might be attractive short-term. However, going either of those routes will leave you open to security breaches later on.
If your company has any important assets or if anything about your firm puts you in the public eye, someone it is likely that someone will test the security of your website. Even if your site doesn’t appear to be an attractive target, hackers could still use your website as a member of a botnet, as a relay for spam email, or an illicit file server. By making the security of your site design a priority, you’ll avoid issues like this later down the line.
The Bad Guys Are Stalking You
Always keep in mind that no matter the size of your company, or what you offer to your customers, someone out there is stalking you and your website. If you take the do-it-yourself approach, I guarantee you that you’re going to miss at least a few security consideration when you’re designing your site. Even tiny security holes can add up to a big hole for the bad guys to walk through.
Meanwhile, going the cheapest provider route brings with it an entirely different set of risks. Many web design firms that offer a “low price” outsource their design and coding tasks to developers in foreign countries where labor is cheap. While this will save you money upfront, it could cost you dearly later. Outsourcing your web development to subcontractors could leave you open to code with backdoors included in the code, whether it’s on purpose or simply due to poor website design.
The top consideration while designing any website should be security. By using a first-rate web design and development firm, you can rest assured that your website will be well-protected against threats, exploits, and attacks.
A top-notch web development firm will never approach security as a secondary task, but will instead use a secure design checklist that will ensure your website is developed “security first,” from the ground up. Plus, you’ll appreciate a development team that will respond quickly to any newly discovered security holes.
One Size Doesn’t Fit All
If you attempt to design your website on your own or hand it over to a low-price leader designer/developer, you may end up using a one-size-fits-all content management system, such as WordPress, Drupal, or other readymade website systems.
While WordPress and its competitors are an easy way to set up a website, and I highly recommend them for a personal website or blog, they each have their own individual security issues, usages problems, and design issues.
Although such content management systems are customizable, you run the risk of your website looking like any of thousands of other sites. Also, when security flaws are discovered in systems like WordPress, that means your website will be vulnerable to those same security holes until they’re plugged by WordPress or third-party plugin vendors..
Using a web design team like the one found at David Taylor Design allows you the flexibility to design and build your website in a completely customized manner. You can work with the design team to include precisely the features you’re looking to incorporate, working hand-in-hand with the designers and developers every step of the way.
A versatile design firm can also help when you need to design a new logo, or need to develop a complete brand for your company’s online (and offline) identity. You’ll be presenting your new logo to customers on your letterheads, website, business cards, and marketing materials. It’s what folks will notice first.
Search Engine Optimization (SEO) is Important
Search Engine Optimization (SEO) is here to stay and is an essential factor when you’re looking to keep your company’s services out in the public eye. A professional web design team will be able to develop your website with SEO in mind from the very first day.
While there are SEO tools available for use by companies who wish to take a stab at do-it-yourself SEO optimization, none of them can equal the value of a well-informed SEO optimization team like that found at many web design and development firms.
Designing your website with SEO in mind means your site will be among the top results for search terms on Bing, Google, YouTube, and other website and video search tools.
Content, Content, Content
While security and SEO optimization are important considerations when designing a website, content is king. You can have the most beautiful, optimized and secure website on the internet and if you don’t have engaging content, you’ll miss out on attracting traffic to your site.
Even if you have marketing content ready for your new website, it could be outdated and may not accurately describe your company’s current offerings. Fresh content sends the message that you are an expert in your field, and offer the best level of services in your industry.
You should also seriously consider the video and animation services offered by web design and development companies. Video brings more eyes to your website than static text. That’s why it pays to create video content for your site.
As we’ve seen, selecting a reliable firm to do your website design and development is an essential part of creating your company’s online presence. Attempting to cut corners by trying to create a site on your own, or by outsourcing it to the lowest priced vendor, can be a costly mistake. Always be sure to consider all factors when deciding on the route you’ll take to develop your website.
Bill here from Pixel Privacy. Whether it be one of our in-depth guides or our expertly crafted “how-to” articles, we’re here to show you how to stay safe online. We believe everyone has the power to keep their data secure, no matter what your level of tech expertise is and our site will show you how!