We understand that modern businesses need to do all they can to show why people should do business with them. Companies can do two things today to make more impact with their marketing. Focus on SEO and promote a local presence.
With local growth services, Paterson SEO can put any Paterson business on the map. Of course, firms seek that coveted page one Google ranking, but Paterson SEO is about much more than that. Search optimization benefits customers and businesses by improving connections between the two.
Our experience in SEO has helped many businesses realize their ambitions. Our goal is to help your business reach more customers and help you make the most of your digital tools. Read on to find out how Paterson SEO can help your business do more business.
So, Paterson SEO is more than Google Ranking? What can Paterson SEO do for a business? Let’s take a closer look at some of the key ways local SEO can boost your brand and bottom line.
Provide a Better Customer Experience
Google’s goal is to serve the most useful and most usable websites to its users. Therefore, optimizing a website to “please” Google and its algorithms is not an exercise in ticking boxes for bots. Everything you do to improve your website in Google’s eyes, should enhance your website for your visitors.
Such improvements include:
- more straightforward, more intuitive navigation
- using professional, meaningful images
- ensuring fast page-loading times, and
- providing relevant, quality content.
Another critical focus of SEO is to make ure a site has a responsive design. With responsive design, a website will function and should look good on any device, whether it’s a smartphone, tablet, or desktop computer. With more than half of mobile searchers more likely to contact a business that has a responsive website, this can make a big difference to a business. And this is true whether or not the company has a bricks and mortar location. All of these factors should give your Google ranking a boost, pleasing your visitors and keeping them coming back for more.
Encourage visits to a physical location
Many people perform searches concerning a specific location. And according to Hubspot, almost nine out of ten consumers performing a local search using their smartphone visit or call a store within 24 hours. Moreover, nearly half of all Google searches request local information. This is enough to convince many business owners that they need to be promoting their physical location via digital.
Leverage your differences
With a lot of competition out there, it’s critical to make the most of things that differentiate you from other businesses in the industry. One of the key things that makes you different is your location. While it may not be the most exciting facet of your company (it might be if you have a great location), making sure everyone knows where you are is a great way to get noticed by people looking for your products or services near them.
With many people searching for businesses like yours, you can “jump the queue” by being in the right place at the right time. What is the right place? Your location. What is the right time? 24/7. With Paterson SEO, digital marketing can put you on the map and help you stay. Help your customers find you where you are.
Keep up with the competition
While making sure that you are up-to-date with local SEO will get you ahead of some businesses, many companies have already undergone a lot of change and have embraced digital marketing and its benefits. Local SEO will put you ahead of some firms. And it will help you keep up with those that are already performing local SEO.
More relevant traffic
Getting more traffic is excellent. Better than higher numbers, however, is more relevant traffic. When you receive more targeted traffic, you’ll enjoy better quality leads and a higher rate of conversions. Rather than having to sift through all the people who ended up on your website by accident or for whom you are not quite the right provider, you will have a higher percentage of people who were looking for a business just like yours and for an opportunity to invest their time and money.
As you can see, local SEO is about making your web presence as good as it can be so that search engines can deliver it to their users, with a focus on your location. This focus on your geographic location will help connect you with many potential customers and relevant customers. With Paterson SEO, you can do business smarter.