Podcasts Vs. Blogs – Which One Is Right For Your Company?
Podcasting and blogging have both been around for years and have been an extraordinary way for businesses to connect to their audience, advertise their products, and gain more leads.
In the past few years, podcasting has become even more popular among millennials.
You might even be asking yourself, “are blogs still popular?”
When it comes to deciding between podcasts vs. blogs, you need to figure out what will work better for you and your company.
You always want to make sure that you’re ahead of the trends and your competition. Yet, doing what works for you is significant in terms of your success.
Be sure to keep reading for our helpful guide on choosing a blog or podcast for your company.
Pros of Podcasting
You’re now thinking, “should I start a podcast or a blog?” The answer may not be as simple as you would think.
You first need to learn what the pros of starting a podcast would be.
Even though podcasting started back in 2004, its popularity is still on the rise. A survey showed that 32% of Americans listen to at least one podcast monthly.
Creating a podcast is a positive way for your audience to get to know you. Your podcast gives you the chance to connect with them on a deeper level.
There is also the ability to give your brand a persona through your podcast. Marketing is all about creating a distinct voice for your brand, and with podcasting, you can let that voice shine through.
You will also need to create a website to help market your podcast. Your website is a place that can help you to generate more leads and advertise your business.
Plus, listening to a podcast can be much more accessible than sitting down and reading an article for your audience. Podcasts are often consumed when doing other tasks meaning that they save us time.
Sometimes podcasting can even be more fun for you, your team, and your listeners.
Podcasts also have guests who are experts in your field. Interviewing them isn’t going to feel like work at all.
It is an hour where you get to sit down and talk about your favorite things.
Pros of Blogging
Podcast for business sounds like the ideal choice so you might be questioning are blogs still popular? The answer is yes!
When going toe-to-toe and deciding between a blog vs. podcast, blogging is a popular choice because it is simple. All you need to create a blog for your business is an internet connection and a bit of writing talent.
Creating a blog post also takes less time and energy than making a full production podcast.
Think about it. When you’re making a podcast, you’re going to need to research topics, get everyone together, record, spend hours editing, and then upload.
Blogging only consists of researching the topic, creating your post, and a little bit of advertising. Research shows that the average blog post takes around three hours and fifty-seven minutes to complete. Yet, bloggers with experience can finish a post in less time.
It is quicker to consume a blog post than a podcast. Most people will be able to read a blog post in five minutes or less. Yet, podcasts can span anywhere between 20 minutes to an hour or even longer.
Since you’ll be using text in your blog posts, then search engine optimization can help to bring more organic traffic to your website. Doing this will help you to score more leads and even bring in more revenue.
Cons of a Podcast
Podcasting is a terrific way to reach your target audience and make a strong connection with them. Yet, there are still a few negatives that come along with starting your business podcast.
If you don’t already have the required equipment to get a podcast up and running, then you might be looking at spending a big chunk of change. You will be investing in microphones, editing software, headphones, and any other fancy equipment.
You could start your podcast with the bare minimum, but since it is for your company you will want everything to sound and look good.
You’ll also need to learn all the ins and outs of uploading a podcast if you’ve never done it before. Uploading a podcast could take a bit of time and be a learning curve for some people.
When making a podcast, you need to be charismatic. No one is going to listen to a melancholy person talk for an extensive amount of time. Make sure that you can put personality in your voice and hold a conversation with another person for an extended time.
Podcasting is going to take you more time to create than a blog post would. When making a podcast episode, you’ll be researching and developing several topics to talk about per episode. While a blog post only requires one main topic per post.
Creating a podcast is a tremendous time commitment and requires dedication. There is a lot to learn and a lot that you will need to do. If you’re ready to take on the challenge of starting a podcast for your business, then the astounding results that you will see are going to be worth it.
Cons of a Blog
Blogging is something that many companies include in their digital brand strategy, with no questions asked. Yet, when you’re wondering if you should start a blog or podcast, then there are many advantages and disadvantages to discuss before making a final decision.
Starting a blog might not be all that it is cracked up to be if you don’t have the best writing skills. Some people don’t want to spend hours in front of a computer writing down their thoughts or researching a topic.
You’ll also need to make sure that you have good grammar skills and proofreading skills. Editing your blog posts is crucial before pushing publish for the world to see.
Writing skills can always be learned and developed over time, but some people don’t enjoy the process of writing.
You will also need a website to publish your posts. Doing this could mean that you need to hire a website developer or that you need to learn how to create one on your own.
Another thing you’re going to need to learn is the publishing platform that you will use to post the blogs you create.
SEO can be your friend when you’re getting traffic to your site, but it is also a massive beast to conquer. Learning SEO is a valuable part of blogging, yet without it, your posts could be meaningless on the internet. Make sure that you do enough research on SEO before making your first post so that it appears in the search engines.
Defining Your Strengths
The real answer when deciding if you should start a blog or podcast is that it is up to you. It might not be the answer you were looking for, but it is the truth.
You need to figure out what your company is going to excel at and then go from there.
If you have people on your team who are funny and get along exceptionally well, then a podcast could be right up your alley. Yet, if you have brilliant writing skills, then you already know that starting a blog should be your number one priority.
Be sure to figure out where your team’s strengths lie and then use them to your advantage.
Your target audience should also be a priority when deciding between podcasting vs. blog. These are the people who are going to be consuming your content, so you should consider their opinions.
We’ve already mentioned that millennials are loving podcasts right now. If your target audience is millennials, then you might want to hop on the podcast train and start creating.
Yet, if you want to target an older demographic, then you could consider making short blog posts that you post daily to capture their attention. You can market these blog posts on social media, like Facebook, where this target audience will be more likely to see them.
Either a blog or podcast could be right for your business and help to attract a brand new set of customers. The best way to find out which is right for you is to get started.
Podcasts Vs. Blogs: Which Will You Choose?
When you’re deciding between podcasts vs. blogs for your business, one choice you can make is to do both! Many businesses thrive when doing both podcasts and blogs to help promote their products, reach their audience, and even drive more traffic to their website.
Depending on which you choose, you should make sure that you devote a large amount of time and effort to make it successful. Your followers will be able to recognize all the hard work that you put into your content.
If you’re looking to make a website to help promote either your podcast or blog, then we have you covered! Be sure to check out our services today and see what we can do for you.