Pay-per-click (PPC) advertising is one of several vital tactics needed to build your digital brand. Most often, you’ll hear someone call this practice PPC advertising. It involves placing ads on popular platforms such as Google or Bing. However, you’ll only pay for the service if someone clicks on your ad.
With PPC advertising, it’s important to track metrics, such as the conversion rate. The conversion rate is a measure of how many clicks turn into sales. The goal of PPC advertising is for it to pay for itself. Accordingly, it’s a good idea to enlist the help of a professional PPC management company in NJ if you plan to use the service.
To learn more about PPC management in NJ, keep reading.
Why Choose PPC Advertising?
Pay-per-click advertising is one of the top ways to attract revenue-generating traffic to your website. Search engine optimization (SEO) takes time—and a lot of patience. With PPC advertising, however, you can start showing off your brand in front of your ideal buyers right away.
PPC marketing delivers immediate results. What’s more, you can start showing up in searches for any keyword that you desire. However, you’ll have to pay for that benefit. Here is where some businesses get into trouble. You could throw away a lot of money and opportunities by purchasing clicks that aren’t relevant to your business. A professional marketing agency can help you to avoid this outcome. They’ll make sure that you don’t waste your advertising budget.
The two most important pay-per-click platforms are Google Adwords and Facebook. You might use one, the other or both platforms. A digital marketing expert can help you figure out the right mediums for your needs. You’ll also need to figure out your negative keywords. Negative keywords are terms that don’t relate to your business. They can help you to target your audience more specifically. For example, imagine that you sell restaurant equipment. You don’t want to show up in searches for people who are looking for a place to dine out. You’d use negative keywords to avoid wasting your PPC campaign dollars on searches with this kind of intent.
Understanding the Lay of the Land
Platforms such as Google and Facebook give you access to nearly everyone in your potential audience. For instance, Google users perform more than 40,000 searches per second. Meanwhile, more than half of the global population uses Facebook. What’s more, about 65% of Facebook users log in every day.
Google and Facebook clearly present an incredible opportunity for businesses. In fact, these platforms are critical components of internet marketing for many of today’s companies. However, each platform provides different benefits. With Google, you can create targeted ads for the exact users who are looking for your goods or services. Alternatively, Facebook ads don’t target users in the same way.
Instead, Facebook users might fit a highly targeted demographic. For instance, you can choose the gender that will see your PPC ads on Facebook. You can even choose what time of day to post your Facebook ad. To clarify, Google ads target your ideal customers directly. Facebook targets people who meet certain criteria, making them potential buyers for your goods or services.
Effective PPC Campaigns Take Time
Already, you can imagine that PPC in NJ is complex. Also, it’s a never-ending process. An experienced digital marketer can help you to figure out the best PPC strategy for your business. They’ll begin by trying different strategies.
Next, your PPC consultant will study the outcome of your campaigns. This kind of study is called A/B testing. A/B testing enables your consultant to tell what PPC methods work. It will also tell them which methods underperform. In this way, a PPC expert can maximize your marketing spend. A specialist will monitor your monthly progress. More importantly, they’ll help you develop a long-term approach for success with PPC advertising.
How Does PPC Marketing Work?
With PPC marketing, you’ll only pay when someone clicks on your ad. This is a big benefit of the medium. You might wonder how much PPC marketing costs. Here, it helps to understand that the cost for a PPC campaign can vary greatly depending on many variables.
The cost of a PPC campaign will vary depending on the broadness or competitiveness of your keyword selection. For example, a bid for the broad keyword “New Jersey pediatrician” is much more expensive than bidding on a more focused keyword such as “Glen Ridge pediatrician.”
In the end, how much a PPC campaign costs is up to you. It will vary based on how much you’re willing to spend on keywords. Still, the goal remains for your PPC advertising campaign to be cost effective and pay for itself in sales.
Also, the cost of a PPC campaign increases with competitiveness. You’ll also need to vary your bid based on how high you want your ad to appear in search results. Again, this part of the bid depends on how much you’re willing to spend for your PPC campaign for a specific keyword. If a competitor spends more to rank higher for a specific keyword, their ranking will appear before yours. Conversely, your ad will rank higher if you decide to spend more than your competitor.
An experienced digital marketing consultant can help you to figure out which keywords are more valuable for your business. More importantly, they can help you to determine which keywords are worth investing in with your hard-earned revenue.
What Comes With the PPC Consulting Service?
Again, one of the top benefits of PPC advertising is that you’ll see results right away—if you make the right decisions. By working with an experienced PPC marketing professional, you can start out on the right track. Furthermore, your results will improve as your consultant works to optimize your campaign.
For example, we offer several digital marketing services at David Taylor Design. A few of those services include:
- Ad campaign set up
- Search ad creation
- Display ad creation
- Ad optimization
- Competitor analysis
- PPC management
- Keyword research
- Conversion tracking
We’ll also help you to determine the best advertising platform for your business and help you to capture warm leads. Off-line, it’s easier to capture warm leads. For example, a potential buyer might call to ask your company for information. Online, however, the process gets a bit more complex. Finding warm leads online is called retargeting.
Like their off-line equals, warm online leads or more likely to engage with your brand. They’ve already shown interest in what you have to offer. We can help you to convert these online consumers who are ready to buy.
Working With a PPC Expert
Also, you might wonder about how much control you have over your PPC campaign. Some people hand over the reins of their PPC marketing campaigns completely. Others, however, choose to stay involved in the process. You can retain as little or as much involvement in your PPC digital marketing strategy as you desire. In either case, we’ll keep you updated on the progress of your campaign.
What’s important to remember is that PPC marketing never really ends. It’s not something that you can set up and then expect to manage itself. It’s always important to make sure to manage your PPC campaigns closely. Effective PPC marketing requires continual adjustments for the best results.
Running an effective PPC marketing campaign is a full-time job. However, the right digital marketing consultant can manage your PPC campaign for a fraction of what it would cost for you to do it in-house.
Choosing PPC Management in NJ That Gets Results
Different marketing service providers have varying ways of delivering results. Some are experts at managing digital campaigns. Others excel in off-line advertising, such as TV, billboard and print. The right digital marketing expert can take your PPC campaign to the next level. There are many reasons why you might want to work with an experienced PPC management company.
Firstly, you’ll have the benefit of their experience. The things that they’ve learned during their years in the field will save your company time and money. Digital marketers are in constant demand for this reason. They can take you from wanting to succeed in digital advertising to making it happen. The amount of time needed to acquire this kind of expertise is something that most entrepreneurs don’t have.
Mastering PPC marketing involves a great deal of trial and error. However, working with an experienced PPC marketer can give you a massive advantage in this regard.
Partnering For Growth
By partnering with an experienced PPC expert, you can scale your business more easily. A company can have a superior product. However, its ability to grow is limited by the capabilities of its team. With an expert marketing consultant, you’ll gain access to their experience right away. Meanwhile, your staff can continue to focus on delivering exceptional products and goods.
Get Started Building Your Brand Today
Now you know more about PPC management in NJ. Hopefully, you can see the benefits of having an experienced PPC marketing service on your side.
David Taylor Design is your superhero for PPC management in NJ. Our team consists of passionate and talented individuals who want to help you achieve your goals. We can help you to grow your business with services that range from search engine optimization to website design. More importantly, we’ll help you to find your ideal customers online.