Relevant and Engaging Website Content
At David Taylor Design, we come across tons of websites that are jammed packed full of text. Statistics today suggest that the average person’s attention span is approximately seven seconds. Yikes! That means when someone comes to your website they have to be able to quickly grasp who you are or what you do or else they’ll lose interest and move on. In other words, you have to keep your website content relevant and engaging.
Most websites today have way too much content because companies feel that every piece of information they have to share is THE MOST IMPORTANT so then NOTHING stands out. Be sure your website design is clean, has easy to read fonts, and that content is thoughtfully laid out to highlight the most important information you want viewers to know about your business. It may even behoove you to hire a professional copywriter or copy editor to help you with this task. Writing clean and powerful copy with just the right tone is an art and a science, so don’t be afraid to ask for help.
Don’t get us wrong. Your website needs to have content so make sure that captures the attention of your target audience. Also, be sure to consider the following when creating or updating copy for your website or other marketing materials:
- Tone: To show your company’s personality
- Messaging and Positioning: Ensuring that you’re getting the right information across to your clients about your company’s brand, products, services, or unique value proposition
- SEO – Search Engine Optimization – keyword integration: To help people find your company in Google searches)
- A “Call to Action”: To let people know what they should do once they get to your website (Call Now, Request a Quote, Watch This Video, etc.)
Contact us now to find out how we can help engage your potential clients.