SEO For Construction Companies
One of the best SEO strategies for construction companies is to optimize for local searches. Many things may differentiate you from your competitors, but one of them will be your location. Your expertise, your local knowledge, and the convenience of working with you will make you a better deal for some of your visitors than your competitors. You can make the most of this by making sure that you have optimized your site with local construction SEO.
Local SEO Defined
Local SEO is web optimization of a site in a particular geographic area. Local construction SEO will help people find your business in the area. This is important because a recent survey showed that about half of Google searches seek local information, and almost all search engine users (97 percent of users surveyed) searched online for a local business. If this isn’t encouraging enough, consider these findings: almost three-quarters of people searching for local businesses visited a store within five miles of their location and about the same number visited a business within 24 hours. If you’re thinking about SEO for construction companies, make sure that you’re thinking about local construction SEO in particular.
The scope of the term local in local construction SEO depends on you and your clients. It could mean focusing on the town in which you operate or you could go wider to optimize for the entire state. We can help you decide how local your local scope should be.
We’ll take a look at your current customers, the way you do business, and current search trends. With this information, we can determine where you could optimizing your SEO to pick up more local business. This local business could otherwise fall to your competitors, simply because your website did not appear clearly enough when people searched for construction firms near them.
As usual, there are many ways to optimize your construction firm website. A key aspect of local construction SEO is creating a Google My Business account. Ready for another statistic? 86 percent of users look up business locations on Google Maps. Appearing on Google Maps is a staple of doing business today. It gives your business credibility and helps people find your construction firm. Let’s face it: if a construction firm isn’t on the map, how can it expect to put other businesses on the map? True or not, this is the perception of a construction business that does not have adequate contact details and a professional profile online.
How to Rank for Local Construction SEO
A good way to start ranking for local construction SEO is by identifying where your most popular keywords rank. One of the easiest ways to do this is to use a keyword explorer like the one offered by Moz. Enter your website URL, the country of your audience, and click search to see the top-ranking keywords. They will ask for your email address to sign you up for a free membership and keep out robots.
You also need to make certain that you’ve defined your location well on your site. This is critical when it comes to beating off the competition. When people want to find local construction businesses, not emphasizing your physical location could be a costly mistake. Local construction SEO allows you to make the most of opportunities for differentiation from your competitors and helps you provide your potential customers with the solutions they are looking for. Your business needn’t change its values, but with search engine optimization services, you could see it grow as new visitors find it easier to connect with you.
To optimize for local SEO, you need to make sure that your content is relevant to the local area you are targeting and contains the relevant references. Your keyword, for example, might look like “Construction company Denville NJ” if you wish to attract business from people living or working in Denville NJ.
Backlinks tend to have a massive effect on your ranking on search engine results pages. Accordingly, it can be difficult to get reputable, authoritative businesses to link to you. One of the best ways to achieve this is to have stellar, relevant content that other businesses want to reference or otherwise share with their visitors. We can also employ other backlink-seeking strategies to help you acquire those links to your site that make Google sit up and take notice. We will focus on attaining links from local firms to help boost your website for local searches.
We won’t lie to you. Achieving results with local construction SEO will take some time. Any firm that claims to get you near-instantaneous results is more interested in advertising than achieving true search engine optimization that will generate more relevant, organic traffic, consistently. It will be some time before you see the results, but it will be worth it. The best time to have started optimizing your website for local search was as soon as you created your website. The second best time to start is right now.
We Can Help
If you’re looking for better local SEO, we can increase your ranking. Get in touch with us for customized SEO packages fit to your liking. If you have questions, we have the answers. And don’t expect an off-the-shelf, one-size-fits-all solution from us. In our experience, one-size SEO never fits every business perfectly.
Your construction business is unique for many reasons. We can use those to differentiate your business from competitors and optimize your site for local search. Give us a call for more details about our search engine optimization services and what we can do for your business.