Did you know that 53% of consumers do search engine research on a service before they decide whether it’s right for them?
Well, it’s true. As a contractor business that specializes in trade, it’s essential that you’re aware of search engine optimization (SEO) for contractors and why these services are essential to getting clients. Read on for some information on how to boost your visibility, generate leads, and get more people interested in your services!
Why Do Contractors Need SEO?
If you didn’t know, SEO refers to strategies that boost your site up in the rankings. Professionals will use a combination of high-volume keywords that were searched by a lot of people and links to other sites to make your page more appealing to search engines. This ensures more visibility among those you’re trying to reach and a greater number of clients.
All businesses need SEO to thrive. Since 92% of people don’t go past the first page in Google when they make a search, it’s essential that your website is within these results. If it isn’t, your page isn’t going to get much traffic.
Not only does this mean less visibility among your target audience, but it will create a cycle of low rankings. When a page gets few clicks, search engine spiders decide that it’s less reliable or relevant than competitor pages. As a result, they’ll just leave your page where it is and never give you a boost.
However, contractors and tradespeople may be more in need of these services than most. This is because contractors do the majority of their promotions online. Since construction, mechanics, and other manual labor industries have very niche target audiences, you need to find a way to reach the audience that will actually use your services.
Advertising blindly or trying to make cold calls is unlikely to be effective. Your prospective clients are going to be actively looking for contractors, so you should reach out to them rather than expecting them to come to you. Most random people won’t be in the market for your services, and SEO ensures that the people who are actively looking for what you offer can find, contact, and create contracts with your experts.
The Main Types of SEO
There are many types of SEO services, but they all fall under two categories: on-page and off-page optimization.
On-page SEO refers to manipulating aspects of your website to ensure that it moves up in the Google rankings. This includes using keywords that are relevant and searched often within your blog content, HTML coding, and video and image descriptions. You also will need to create interesting content that keeps consumers on your page. You only have about 15 seconds to engage your audience, and if they click off too quickly and are bored, this looks bad to both consumers and crawlers.
On-page SEO also refers to the management of technical aspects of your site such as page load times, tagging, URLs, and SSL indexing. You also can optimize your page to be shown in a specific area that your contractors operate in. Since it’s likely that you only build and create in specific areas, local SEO is likely a good investment.
In contrast to on-site SEO, off-page SEO refers to external manipulations away from your website that hold the intention of boosting your visibility. These manipulations include being sited on other pages, linking to your official site on social media, and building trust with your audience. All of these manipulations look good to Google crawlers and help your site.
How to Implement SEO Strategies
Now that you know all about SEO, it’s time to talk about some of the strategies that you can use to boost your visibility. As a general contractor, this is an important way to get seen by those who need to see you. You’ll need to show what services you provide and reach out to your audience, so let’s take a look at how to do that!
Update Your Webpage
The first step to boosting your SEO is updating your webpage. You want to enrich it with keywords and phrases that are often searched in conjunction with your site. Just as important, however, is creating content that your clientele is interested in.
As a contractor, this likely means a lot of 3D-rendered images and 360° videos of your recent projects. Not only are people’s eyes drawn to visuals, but this is a great way to show off what people will be getting when they hire you.
Hiring a professional web designer is a good way to do this. Experts will discuss your vision with you for enhancing your online presence. Because of the vast portfolio our professionals offer, they have likely worked with contractors like you before and know the best ways to boost your online traffic.
Create SEO-Rich Content
One aspect of keeping your website up-to-date is posting blog content regularly. When you purchase an SEO content package, you can choose how often to receive blog posts that you can put on your website. The topics will be well-researched and rich in keywords and the content will be curated to your audience.
When a website posts often, consumers (correctly) assume that the business is on top of their operations. They will be more likely to think that your services are legitimate and up-to-date. This is an important way to get more clients.
Keep Up on Social Media
Speaking of staying up-to-date and posting often, keeping up with your social media is important to off-site SEO. Specifically, you should be linking back to your official blog and website on your Facebook and Twitter feeds. This will direct traffic to your site and boost your visibility among both potential clients and crawlers.
Best of all, driving traffic from social media brings your niche clientele to your webpage. You’ll have the opportunity to make an impression on those who matter.
Create Mobile-Friendly Websites
Do you know that 52.2 percent of website traffic comes from mobile phones? In addition, about 61 percent of consumers prefer to purchase products and services through their mobile sites. This shows that you need to ensure the business website is mobile-friendly and will run on all devices, including tablets.
Utilize Online Directories
Do you have a physical store or shop for your small business? We recommend you boost exposure through online listings. Sign up for the Yellow Pages or Yelp. You also need to update your website to make sure it has a phone number, address, rating, and reviews. Also, 72% of consumers that do a local search visit the store located within 5 miles. Doing this can really boost your local SEO.
Work on your Website Speed
Speed matters when it comes to SEO. About 70% of customers say that site speed can affect their buying decisions. To increase website speed, get rid of plugins you no longer need and upload huge file sizes. If possible, contact us so we can help.
Reasons To Choose An Agency To Help With Your SEO
Google constantly changes its algorithm. A reliable SEO agency knows about this and tries to keep up with the trends. In addition, they know how SEO works and can help you maximize SEO to boost rankings and improve your conversions. Below are the reasons why you need an agency to help you optimize your website and web pages.
They are highly knowledgeable about everything SEO from content marketing to social media and PPC. Equipped with the right tools and knowledge, they can recommend the best SEO strategies for your business. To do this, we will need to talk about your business objectives — and what your short-term and long-term goals are. With this in mind, we can help you develop and implement SEO strategies that can create brand awareness, attract traffic, keep more users glued to your site, and ultimately convert leads into sales. Our experience and expertise can help you achieve a competitive advantage and grow your business.
You Can Save Time
Developing good SEO strategies for your business involves more than just having the right tools and expertise. SEO agencies also research your competitors. Doing this on your own will take time, whereas with SEO agencies, all you need to do is communicate with us your business goals, and we will do the rest.
They Can Help You Generate More Revenue
SEO agencies are highly adept at attracting the right traffic for your business. They can help you enhance your website to make it more compelling and attractive to your future customers. Apart from helping you optimize your web pages, a good SEO agency can also help you optimize your conversion rate. We can tweak your landing pages and pricing pages to compel a user to take action, such as Buy a Product or Sign up for a Service.
Now that you know all about SEO for contractors and how you can implement these strategies, it’s time to get started!
Contact us for more information about effective and speedy SEO services for your trade business. Our experts are happy to discuss the packages that are available to you and how each of them can benefit your business and boost your visibility. We look forward to hearing from you soon!