SEO For Manufacturing Companies: Industry-Specific Services
Henry Ford said: “If you always do what you’ve always done, you’ll always get what you’ve always got.” It’s time for a new way to market your business. It’s time to get in touch with SEO that is specific to your industry.
Do you know how to get people from being casual internet browsers to active buyers of your products? SEO for manufacturing companies aims to generate more traffic to your website via search engines and turn increased web traffic into more conversions through industry-specific techniques. Several factors comprise great quality SEO for manufacturing companies. Among these are customer focus, a healthy respect for search intent, mobile optimization, and observance of web design best practices.
Here at David Taylor Design, we help you optimize your website using the latest in SEO techniques. But what is SEO, and why do you need it?
What Is SEO?
If you’ve been in business for a while, you’ve probably heard the term “SEO” being thrown around quite often. But what exactly is SEO? And how can it benefit your manufacturing company?
SEO stands for search engine optimization. It’s the process by which marketing experts get their websites to rank higher up in reach results on platforms on such as Google or Bing.
Sound confusing? Let’s break it down a little further.
Whenever something new goes up on the internet, search engine algorithms “crawl” it. This means they go throughout the webpage, looking for clues as to how to rank the content when someone enters a search query. These clues take the form of links, which establish reliability, keywords, and other aspects of your website, such as content.
The farther up a company makes it in search engine results, the more likely they are to get visitors to their website. This means they’re more likely to get new customers.
The Importance of SEO for Manufacturing Companies
At this point, you might be wondering how this impacts you. After all, if search engines are crawling your page and trying to decide how you rank among the other manufacturing companies, you want to know how to get seen and get ahead.
Fortunately, as mentioned above, marketers have already figured out how to use SEO to help you do just that.
What happens if you don’t implement SEO? You still might get some customers, but there will be far fewer of them because people won’t be able to find your website. Instead, they’ll likely visit the site of one of your competitors and hire them, even if you would be a better fit for what they need.
But what if you don’t have the know-how or the team of employees to work on your marketing strategy?
What We Do for You
That’s where we come in. David Taylor Design employs top-notch digital marketing specialists who have experience working on SEO and lead generation for manufacturers. Our team members take the online content of our customers and implement top strategies for marketing for manufacturing companies.
This means that when you work with us, you’ll be getting the best SEO results.
Several components go into a successful SEO campaign. That’s why when we work with you, our employees take a proactive, multi-pronged approach to your marketing. We work hard to make sure that we engage and reach your customers.
Take a look at our process below.
We Start with You and Your Customer
Modern businesses are customer-centric. The better you understand your customer, the better you will be able to serve him or her.
Great SEO puts the customer first by identifying your ideal customer, best practices can then ensure that he or she can reach you via search engines. This is known as finding your target audience. With SEO for manufacturing companies, you make your site more appealing to your target demographic. So instead of chasing your customers, they come to you.
In addition to some unique needs, your customer will have many preferences and traits for you to consider carefully, including:
- a way of finding information and self-educating
- a search method
- a computer or mobile device
- a communication method
- a budget
- an attention span
- a job
- an education level
These very variable characteristics and more shape your ideal customer. They should help you shape your website so that it is more appealing. The better you know your customer, the better you can create content and design your site to be compelling.
We Consider Search Intent
Understanding and using search intent will get more people clicking through to your content and spending more time on your site. By meeting visitors’ needs more accurately and comprehensively, you will send signs to Google that your website is providing the high-quality content sought by their users.
Let’s say that your business manufactures wine bottles. A search for “wine bottles” doesn’t tell you what the user wants to know about them or do with them. While it might be a good idea to target this popular search term, it leaves you guessing about what the searcher wants. A more focused search, such as “wine bottles wholesale,” however, gives you a good idea. Even “wine bottle sizes” gives you something to go on as a content creator.
By focusing on search intent, it is possible to develop great content ideas. We analyze the questions people are asking about your product, service, or industry, and we gain valuable insights into how your target market attempts to find the information it needs. Our response is to create content that satisfies their needs and matches their intent. We help you offer an answer that is better quality, more detailed, more comprehensive, and/or more accurate than the current top answers.
We Optimize Your Site for Mobile
Google indexes sites that are optimized for mobile first. It does this because most of its users are typically using mobile devices to perform searches. For most manufacturing companies, that means that your visitors are mostly using mobile devices too. Creating and maintaining a mobile-friendly website, therefore, is an essential part of successful SEO for manufacturing companies.
Optimizing for mobile involves responsive website design, which allows your website to be displayed differently, according to the viewing device. It also means ensuring fast loading times, intuitive navigation, and other website design best practices that improve accessibility and usability for all users, not only users of mobile devices.
Web Design and Navigation
Google looks at navigation and the structure of your website when considering where to rank your website, so improving these areas falls under SEO too. We go the extra mile toward making your site easier to use. Your customers will be able to find what they are looking for more quickly, and your navigation and links between pages may become more intuitive and better received.
An abundance of technical content doesn’t mean that your site architecture becomes less important. The opposite is true. Website design for manufacturing companies needs to be structured thoughtfully, with grouped topics to aid navigation.
SEO for manufacturing companies is vital because search engines are more important to manufacturing companies than ever. Kids who have grown up with the internet now have decision-making power in businesses. They are using search engines very effectively. Your business should be too.
Ready to Get Started?
If this all sounds like a lot to get a handle on, that’s because it is. But, as Henry Ford said, “nothing is particularly hard if you divide it into small jobs.” He could also have added: “nothing is particularly hard with professional help.”
SEO for manufacturing companies has never been more important. As the internet comes into more common use, many people are turning to search engines to find what they need. That’s why your manufacturing website needs to be equipped with SEO to boost your rankings and get more purchases.
Are you ready to get started? Contact us today to learn more about our services!