SEO For Manufacturing Companies | Industry-Specific Services
Henry Ford said: “If you always do what you’ve always done, you’ll always get what you’ve always got.” It’s time for a new way to market your business. It’s time to get in touch with SEO that is specific to your industry.
SEO for manufacturing companies aims to generate more traffic to your website via search engines and turn increased web traffic into more conversions through industry-specific techniques. Several factors comprise great quality SEO for manufacturing companies. Among these are customer focus, a healthy respect for search intent, mobile optimization, and observance of web design best practices.
David Taylor Design provides industry-specific services so you can rely on us to handle all of your SEO efforts for your manufacturing company. Here are some of the ways in which we ensure great SEO for manufacturing companies.
We Start with You and Your Customer
Modern businesses are customer-centric. The better you understand your customer, the better you will be able to serve him or her.
Great SEO puts the customer first by identifying your ideal customer, best practices can then ensure that he or she can reach you via search engines. With SEO for manufacturing companies, you make your site more appealing to your target demographic. So instead of chasing your customers, they come to you.
In addition to some unique needs, your customer will have many preferences and traits for you to consider carefully, including:
- a way of finding information and self-educating
- a search method
- a computer or mobile device
- a communication method
- a budget
- an attention span
- a job
- an education level
These very variable characteristics and more shape your ideal customer. They should help you shape your website so that it is more appealing. The better you know your customer, the better you can create content and design your site to be compelling.
We Consider Search Intent
Understanding and using search intent will get more people clicking through to your content and spending more time on your site. By meeting visitors’ needs more accurately and comprehensively, you will send signs to Google that your website is providing the high-quality content sought by their users.
Let’s say that your business manufactures wine bottles. A search for “wine bottles” doesn’t tell you what the user wants to know about them or do with them. While it might be a good idea to target this popular search term, it leaves you guessing about what the searcher wants. A more focused search, such as “wine bottles wholesale,” however, gives you a good idea. Even “wine bottle sizes” gives you something to go on as a content creator.
By focusing on search intent, it is possible to develop great content ideas. We analyze the questions people are asking about your product, service, or industry, and we gain valuable insights into how your target market attempts to find the information it needs. Our response is to create content that satisfies their needs and matches their intent. We help you offer an answer that is better quality, more detailed, more comprehensive, and/or more accurate than the current top answers.
We Optimize Your Site for Mobile
Google indexes sites that are optimized for mobile first. It does this because most of its users are typically using mobile devices to perform searches. For most manufacturing companies, that means that your visitors are mostly using mobile devices too. Creating and maintaining a mobile-friendly website, therefore, is an essential part of successful SEO for manufacturing companies.
Optimizing for mobile involves responsive website design, which allows your website to be displayed differently, according to the viewing device. It also means ensuring fast loading times, intuitive navigation, and other website design best practices that improve accessibility and usability for all users, not only users of mobile devices.
Web Design and Navigation
Google looks at navigation and the structure of your website when considering where to rank your website, so improving these areas falls under SEO too. We go the extra mile toward making your site easier to use. Your customers will be able to find what they are looking for more quickly, and your navigation and links between pages may become more intuitive and better received.
An abundance of technical content doesn’t mean that your site architecture becomes less important. The opposite is true. Website design for manufacturing companies needs to be structured thoughtfully, with grouped topics to aid navigation.
SEO for manufacturing companies is vital because search engines are more important to manufacturing companies than ever. Kids who have grown up with the internet now have decision-making power in businesses. They are using search engines very effectively. Your business should be too.
If this all sounds like a lot to get a handle on, that’s because it is. But, as Henry Ford said, “nothing is particularly hard if you divide it into small jobs.” He could also have added: “nothing is particularly hard with professional help.”
David Taylor Design can handle all your SEO needs. We have tons of experience with SEO for manufacturing companies. Check out our portfolio for examples.