Morristown SEO seekers, look no further than David Taylor Design for your SEO strategy needs. We are located in Cedar Knolls, meaning we’re local and able to meet in person, having gained a lot of experience with many Morristown companies.
And we’re here to tell you what SEO is exactly, how can it help your business, and why it matters that your SEO specialists are local to you.
Search Engine Optimization Basics
Search engine optimization, or SEO, is a digital marketing strategy that brings more viewers to your website, using tactics to optimize said site and its content. Search engines like Google want to give good answers to people with queries, and so they look for content that is relevant to the search terms people use. If your site is a good match to a search query, it will show up closer to the top of the search results, where web users are more likely to click.
This works through Google and similar sites reading your content automatically (known as ‘crawling’) and using algorithms to decide if it’s relevant to searchers, based on the keywords you use. The quality of your site and its content matters too, which search engines determine through things like how many sites link back to your content and how high-quality those sites are, too. Google will also look at factors like the readability of your content, how quickly your site loads, and if your content is unique or duplicated across the web.
To bring people to your site, you have to rank in Google and other search engines’ results pages, which means you need to do the work to create the high quality, relevant, readable content that people enjoy, and that people will link to in order to boost your rankings that much more.
That’s exactly where we shine. David Taylor Design knows that SEO benefits companies of all sizes, by adding to their web traffic and thus presenting more opportunities to convert visitors to customers. Because we’re based around Morristown, SEO is all localized for the market.
The Benefits of Local SEO
What sets you apart from your competitors? If location has anything to do with it, local SEO is very effective. People who are looking for a local business, local products, or local services will often look to search engines for their initial research. Online-only businesses will likely not benefit from local SEO, but even larger corporations with regional or local markets can take advantage of this strategy much like smaller, hyper-localized companies.
Stats show that 46 percent of all Google searches are aimed at finding local information. When consumers look for a local business, 72 percent end up visiting stores within five miles, and 78 percent of local mobile searches result in an in-store purchase. Optimizing your site with local keywords can have a big impact on how many people visit your business and if they make a purchase.
To capture those eager local searchers, you need to be sure that your content contains keywords that appeal to your target audience, as well as filling in geographical information across any relevant directory so searchers can find your business in more places. We use keywords that have been researched and vetted to resonate with your ideal audience, including geographic targeting if you are aiming for local traffic. Our digital marketing strategies are always custom built for each client, so you can rest assured that your local SEO will help you stand out.
Our Morristown SEO expertise works to combat local competitors. We’ll even do a competitor audit and see what is working and not working for three of your competitors, and use it to help guide your SEO. In order to come out on top, you have to know what you are up against, and this SEO strategy will bring traffic to your website while drawing people away from competitors.
Our local SEO services are designed to give you a boost in local search results, but because our digital marketing strategies are so well honed you can also expect an overall higher ranking across search engine results pages, local or not.
When we are finished optimizing your site you will find that our Morristown SEO strategy makes it incredibly simple for people to find and contact your business. When you rank highly with Google, prospective clients or customers will see you in local results and see an instant call to action, with a phone number, website, or directions to your location. Remember, Google wants to make life easy for its own users, so it will return these one-click results to people searching for things like ‘[Your Business/Industry] near me.’
Working with David Taylor Design
A strong SEO strategy can make or break your business, elevating your success to new heights. In order to turn a profit, people have to know you exist, and SEO is what gets that done. That being said, it isn’t always easy to manage SEO and figure out what works best to attract visitors while still maintaining your regular business operations. It takes time, effort, and expertise, and for many business owners, especially those working hard to run a local organization, it’s too much to balance.
Whether you are unable to handle in-house SEO, you want some expert guidance, or you are not sure how to localize your SEO, we’re here to create and implement a customized digital marketing strategy for your company, based on real-life research and auditing that is relevant to your business, your local market, and your goals.
As a Morristown SEO business, we understand the value of a strong local industry, and we want to see you succeed. We’re located at 3 Wing Drive, Suite 240, in Cedar Knolls, NJ, and would be happy to have you come in, meet our team, and learn more about how SEO can help your business attract new visitors and convert more prospects. Contact us for more information about our services.