If you have a business or want to get more business, you need a website. But you don’t just need a digital presence—you need to have a good one. Websites are the first chance your business has to make an impression on a potential client or customer, and their perceived quality of your business all comes down to website design. Plus, if your website is SEO-optimized, it will boost your SEO marketing considerably, but if it’s not, you could be nearly impossible to find online. This is why your website can make or break your business’s reputation—and your bottom line.
Should I Ask to See Previous Work Before Hiring a Website Design Team?
So how do you create a good website for your business? While there are plenty of avenues to find potential web-development firms—from word of mouth, search engines, professional networking groups, and business colleagues—you need to find a design firm that offers vision and style that matches yours. When it comes to presenting your business to the world online, it’s crucial to get the right web design firm for your business. And the best way to do this is to look at what they’ve created for other clients. You should absolutely ask to see previous work before hiring a website design team. And here’s why:
- You’ll see the quality of their work
Samples of web designs they’ve created for other clients is the only way that you can understand the quality of their work and what to expect if you were to hire them. Ask for various samples. Do the designs reflect the individual companies—or do they all look the same? Do the websites look professional and current? Do the web designs feel unique or are they cookie-cutter and run of the mill? What is your initial thought when you first pull up these examples? You’ll get a great feel for what the web design team can offer you from their previous work. Hiring a web design firm is an investment, and you need to ensure that they’re a good fit before you sign a contract.
- You’ll see the possibilities for your own site
Seeing what a website designer has created for previous clients can help you think outside the box and give you new ideas for your own website build or redesign. Each year brings new design tools and technological effects that could enhance your website, so looking at examples of your design team’s work can help you formulate a better idea of what your website could be. Knowing what your web-development firm is capable of will help when you start the process of building or designing your own website.
- You’ll get a good feel for a designer’s visual style—and if it matches yours
Understanding the quality of a firm’s work can help you decide whether their web-design team is good or not, but seeing past work can also help you understand their specific style. It’s great to find a good web-design team, but it’s most important to find a team that’s compatible with your style and your needs.
And don’t feel impolite or rude for asking to see past work. A professional web-design firm will be proud of their previous work and happy to show it off—it’s really the only way to know what to expect from any team of web designers.
Once you’ve seen some of the website designer’s previous work, there are still a few things to think about before choosing the best team to work with. All web design company’s work in distinctive ways and their work processes will most likely be very different. It’s important to choose a team that will work with you from start-to-finish in a way that helps you to meet your company’s goals. Finding out how a web design team works should be a high priority.
Should I Use a Website Design Company That Outsources Their Work?
When you decide to hire a website design company to work on your company’s website, be sure to ask if they outsource any of their work. This is an excellent way to see the inner workings of a professional web design firm and whether you’ll want to work with them.
If the website design company has an in-house team, then all of your branding and marketing is done by people who know your business best, under one roof. In contrast, outsourcing means a company hires outside contractors or freelancers to complete projects. While you might think outsourcing cuts costs, it also cuts quality.
Cons of outsourcing website design
- Quality control
It’s hard for companies to really know their freelancers or outsourced employees if they’re not working directly together. This may result in low-quality work. Web-design companies need to be familiar with their designers, preferably in the same office, in order to effectively handle projects and exceed client expectations.
- Timeline Issues
If an outsourced team resides across the globe, different time zones can cause problems when delivering tasks on time. A highly skilled team might have trouble with communication, working hours, and design ideas. This could lead to confusion and bottlenecks with your project.
In today’s world, websites are the first impression of an organization. Websites should function well and have fresh content and beautiful design. Creating a successful website is one of the most important things you can do as a business owner. Hiring a web design company that outsources their work is not worth the gamble when you can work with a company that handles everything in-house and produces great results.
Benefits of using an in-house team
- Efficient communication
In-house teams have processes in place to make sure communication runs smoothly. The team works in the same area and can hold project meetings that are more efficient and effective. This allows everyone to be on the same page while working on your web design. Plus, you’ll only have one phone number to call in case of any design emergencies. Your team can quickly and smoothly jump on a call to resolve any issues.
- Established organization
Professional web designers within a company already have set ways of managing and completing projects. This keeps everyone organized, including you, the client. Deliverables are timed, executed, and monitored to ensure efficiency. There’s no middle man when it comes to communication. In-house design teams can also offer flexibility to move projects around to available designers if needed. When an expert team of web designers tells you a time frame, be confident that you’re getting the best of the best.
- Proven relationships
In-house designers have worked together on countless projects, leading to a strong professional rapport. This means they can churn out high-quality results quickly and efficiently since they know each other’s strengths and weaknesses. Plus, it takes time for a design team to get comfortable with a specific set of design programs. Since they’ve learned these core programs together, they’ve become experts. You can expect a beautiful result with unmatched design.
- They understand you
One of the best reasons for choosing a website design company with an in-house team is its full understanding of your brand. These designers become fully immersed in your business’s voice, marketing goals, and customer base. Everything reflects your company’s values and objectives.
Website design companies with their own in-house teams bring industry expertise, knowledge, and cohesive organization. This means you’re getting a high-quality website that you can count on. The right web designer will be ready for anything.
Hiring a website design team can seem like a daunting task, but just remember these two main things: check out a website designer’s previous work before choosing the best design team to work with, and find a web design company that can do all of the work for you in-house so that everything can go as seamless as possible. If you have questions about hiring a website designer or would like to speak with a pro, please reach out to our team today. We are happy to help.