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Top 4 Reasons Why Your Website Could be Running Slow

Top 4 Reasons Why Your Website Could be Running Slow

Top-4-Reasons-Why-Your-Website-Could-be-Running-SlowAre you tired of waiting and waiting and waiting for your website to load? Feeling like your Grandma could run a marathon faster?! Don’t worry, you are not alone. Many people struggle with the load speed of their website.

More importantly, Google has stated that website load speed is a factor in how your site will rank in the organic search results. So you don’t want to start with a mark against you since that could affect your business’ visibility online. You can check out your load speed by using the Google Page Speed Developer Tool. If you have questions about your results feel free to give us a call (973) 317-8765 and we can walk you through it.

Ok let’s get to the meat, so why can the load time take so long? Well, here are our most common top 4 reasons why client’s website might be running slow.

  1. Image Size
  2. Videos
  3. Minify HTML/CSS
  4. Content Served with HTTP Compression

Image Size

The number one reason your site might be slow is because of the files size of your images. Images are a great way to visually represent your brand and vibe. However, large sliders can be a culprit for slowing down your site’s speed. You need to make sure and/or check that your file sizes aren’t too large. The images on your site should preferably be between 80kb and 120kb. WordPress has great plugins that can auto compress your images so you don’t even have to worry about it. Ask us today to find out more about it.


The latest trend in business is to have video animations which describe your business and product/services. The younger generations need to be visually stimulated and get the information quickly, which is why short animations describing your business are great! Click here to read about how video animations can help your business.

As awesome as videos are on your website, they sure can slow your website down significantly if they are hosted ON your website. The solution: YouTube! Your video should be hosted on a 3rd party like Vimeo or YouTube, which you can link to the video on your website. YouTube is also the second largest search engine and that can help boost your SEO efforts. But the main takeaway here, please host your video on YouTube.


Depending upon who the developer was who build your website, they should minify and compress the CSS files as much as they can. It is important to have an experienced developer put your website together. Yes, more experience means more money, but in the long run, you will be better off and will have fewer headaches.

Content Served with HTTP Compression

This category circles back to the same issue with minifying HTML/CSS. You must have a good developer create the site for you. Would you go into a dark alley to have heart surgery? I hope you said no to that. Same goes for your website. Don’t go with Joe Shmo’s brother’s sister’s cousin who is in college just learning how to develop a website so you can save a few thousand. You are going to end up paying an experienced developer to make the corrections down the road anyway, so why not save yourself and do it right the first time?

Remember, your website can very well be the first place potential customers find out about you. You want your website to get hits and help you develop business. It has to be fabulous, or why bother?

If your website is running slow, call us today we can help. (973) 317-8765

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