Top 9 Things All Web Designers Should Be Offering You
Web designers are in high demand with the continued growth of online commerce. Businesses are quickly catching on to the idea that in order to compete, they need to have a solid online presence along with their company name and brand. Web designers are professionals that deliver a job in twofold. They must balance the creative with the practical and weed out what is and isn’t necessary to make a website stand out. Sometimes they have to wade through the clutter to deliver a comprehensive design that will boost revenue and readership. Here are 9 things that a web designer will offer you as you create your website:
1. Execution of functional design
A functional design is one of the most important aspects of a successful website. If you have little to no idea what you want to see in a final product for your website, don’t worry. A web designer or web-design company can take your ideas, objectives, and input and provide the best options to reach your intended outcome. What they present might be different from what you originally envisioned, but as a professional, they know what works and will do everything to ensure you’re satisfied.
Often, DIY web designers overcrowd their main page with information and graphics, which is a grave mistake of amateur designers. If you do that, a customer won’t know where to go first, and it might be difficult for them to easily navigate their way around the website to find the products they want or the information they seek.
2. Creation of original website design
Unique and original web design is hard to come by with so many already in existence. There are a lot of ways to garner attention when it comes to web design. Colors, visual images, and even videos provide visitors with a sense of what your brand is and what you hope to achieve. A professional web developer or web development company will be able to provide you with multiple options to choose from so that you can find a design that fits your specific needs and overall aesthetic. If they have one in mind that they really think will work for you, they will probably make it known which option they prefer, but ultimately that decision lies with you.
Creativity is an added bonus when it comes to web design. A good designer will be able to handle the technical side of web development as well as the creative and visionary side. Both components are key to a successful website.
3. Consistent communication
When you work with an experienced web designer, there will be a certain level of communication that volleys back and forth. This doesn’t mean you’ll get hourly updates, but a few emails or phone conversations a week is important to ensure that your project is moving forward. Communication is also key for one reason: questions. A responsive web designer will have questions regarding what your vision of the website is, what kind of content you want, specific images or videos you plan to use, and ultimately what you’re trying to accomplish with the website. If a web designer doesn’t ask you any questions, it’s a sure sign they may not understand your goals or be that focused on your project.
4. Knowledge of trends
Trends come and go, but when they’re hot, it’s best to know them. Trends in web design usually refer to visual techniques that emerge over time. However, just because the trend exists doesn’t mean a designer should use them in every project. A trend needs to fit the project, and a good web designer will be able to tell when to use the trend and when to leave it for a different project.
Search-engine optimization (SEO) is a crucial part of any successful website, and a successful web designer will know its importance. If you want your company page to be heads-above your competition, having a web designer that knows SEO well is imperative. If you hire a web-design company, they should have an associate that can walk you through the use of SEO and why it’s so important. Additionally, they can use their knowledge of your brand/products to create content that allows for ideal SEO utilization. Basically, you want to sprinkle your content with keywords that make your website accessible to all kinds of readers. And it’s not just referring to the first page of your website. Your entire site should contain little Easter eggs of SEO content that will bring you higher on the search engine’s list.
6. Analytics interpretation and reporting
Analytics is a great way to gauge foot traffic on your website. They will show you which posts or content are popular and what isn’t so that you can focus more on a certain topic or style going forward. A web designer will be able to go over the analytics of your website over time and show you potential areas for improvement or areas where visitors really aren’t going. If you have sections of the website that get no visitors, you may want to revamp the content or get rid of it altogether and add something else in its place. Analytics is very important to your success. You want to know where your visitors are going and how long they stay on specific material.
7. CMS Incorporation
Once your website is ready to go with all the final touches from your web designer/design company, you’ll need a way to consistently manage it yourself unless you plan to hire a full-time web designer to work on your page on a regular basis. A professional web designer should be able to create a user-friendly content management system (CMS) that will allow you to update your website without having to get your hands too dirty. Plus, you don’t want to accidentally mess up any of the work the designer just completed for you.
8. Platform division
One of the worst things you can do as a business is make your website unavailable on multiple platforms. What looks well-organized and smart on a big screen, may come out looking jumbled and a mess on a tablet or smartphone. No matter which device someone is using, they should be able to navigate your website and view all of the content on both small and large scales. Your website must adjust automatically to ensure optimum viewing and continued use, otherwise, you aren’t reaching as many visitors as you could on multiple platforms.
9. Ongoing support
If you aren’t well-versed in web design, since most business owners are not, then you will most likely need continued support even after the website launches. This doesn’t mean you have to be attached to the specific designer or design company forever, but they should offer ongoing support and assist you in the near future as you learn the ins and outs of your own website. A good design company will follow up with you about how the website is working, and if any changes need to be made, such as links or tabs that aren’t functioning properly, they’ll be happy to fix. Small tweaks will be made until your website is running like a well-oiled machine.
Web design will continue to evolve as technology advances, and experienced web developers are always learning new tricks of the trade to keep up with the trends and innovative design. The last thing you want is a website stuck in a previous decade. Collaborate with a web designer or web-design company that is always looking toward the future of web design so that can set yourself up for the greatest chance of success. If you’re ready to learn more about web design and development and what it can offer you and your website, contact us today!