How to Use Content to Engage Millennials – According to a Millennial
Resonating with the so-called ‘’Y generation’’ is a challenge for everyone today. Keeping site’s bounce rates on the low and optimizing and designing site to be engaging enough for the millennials is the number one priority on web designer’s list today.
With statistics showing that around ⅔ of the Internet will be populated by millennials in just a decade, it is about time you start to think about how your site should look like in order to prevail.
So, what are some of the basic things you need to pay attention to when designing the page that would categorize as engaging enough to millennial? Here are some of the most useful tips on how to do that.
Keeping it Simple
Days of complicated navigation pages with lots of content are long ago over. With very short attention span, millennials will most probably move on away from your site if your survey is a question too long, or if they don’t see the purpose and the message of your site almost instantly.
Forget about the three-click rule, you will probably have to put all your valuable information on your homepage because it’s not very likely that millennials will make it through more than two clicks in order to get to the point.
One other thing, pop-ups are pretty much annoying and outdated so try to keep your site pop-up free if you want to stay on the same page with them. If you’re working on your lead generation, simply forget about all kinds of interruption marketing.
But How to Really Engage With a Millennial?
This brings us to the real thing here. The one and only way to truly resonate with a millennial are to make him a part of something. Millennials are not passive and they don’t like to be simply guided through the site’s content in an old-fashioned manner.
Here are some things you may consider utilizing on your site in order to better engage with millennial:
- Integrate intuitive and interactive ways for them to navigate through the site’s content;
- Run a competition activity that includes ranking with bonuses and/or discounts for top-ranking individuals
- Give them the opportunity to gain access to the premium content.
Millennials love cool, yet not so hippie stuff. Even if your business is about selling pencils, come up with an intriguing and entertaining way to market your pencils to a millennial. It’s the only way how your service page can get better conversions.
And by saying this we mean absolutely 100% original! With more than 50% of millennials today writing their own stuff on blogs and delivering fresh content to the Internet, they will know when you’re just rewriting stuff or when you are writing about the same exact thing all over again just for the sake of handling your site’s SEO.
The quantity of content is important, but the quality of content on your site is today more important than ever. Don’t settle for ordinary! Always look for unexploited subjects and niches and provide relevant material.
Millennials will know how to respect that!