Video Blogging: The Next Big Thing?
Video blogging or vlogging is on the rise! Some people even have careers solely based upon their YouTube channel. YouTube sensations such as Jenna Marbles, Zoe Sugg, and Nigahiga are all superstars in the vlogging industry and make a tremendous amount through their sponsors. Companies also join in on the fun by posting their reviews on products (such as CNET TV). Businesses also use vlogging to discuss or explain their services offered and even post tutorials which are based upon frequently asked questions. Some companies even operate solely upon their employees’ vlogs. The most popular vlogging company BuzzFeed dominates the social media world through blogs, vlogs, and quizzes. They can be quirky and fun but they also stream the latest news related posts.
Video blogging is a new creative form of getting your information out to the public. Since YouTube is the second largest search engine after Google, having your videos transcribed also helps boost your SEO juices. If blogging seems too cliche for you and you want to stand out in your industry, you should try out vlogging for a few weeks and see the results you get.
Think about the questions that you get you to get asked by customers and prospects. Those questions are great subjects for your vlogs. If people are asking you those questions when they meet you, people who haven’t met you are Googling those questions. By giving the answers in your vlog you are there to help your future prospect.
If you’re going to vlog, the most important thing to remember is to make sure your company is represented the exact way you want it. Make sure any logos you use match what is on your website and other marketing materials. You want your prospects to have a unified picture of your business, so they will keep coming back to find out more about you, and eventually, become your customer.
If you need help or assistance with starting a vlog campaign, contact us today and we can get you started.