What Costs Are Associated with Custom Website Design?
Did you know that between 70% to 80% of people research a business’s website before stepping foot in their physical location? This statistic alone shows the power of website design. All businesses, large or small, should have a website to act as a first contact to potential customers.
Not only should your business have a website, but it also should offer great functioning and beautiful design. Hiring the right professional web-design team will create a site that you can be proud of. However, design and function aren’t the only elements that need consideration when placing your custom website-design order.
Pricing can vary depending on the experience and quality of the web-development firm along with the intricacies of the project. It’s important to understand what factors go into budgeting for a custom web design beforehand. Consider these details to have a realistic outlook for your budget:
1. Domain name registration
One of the first things you need to do is register a domain name, or web address, online so users can visit you. Unfortunately, it’s not as easy as it used to be. Limited availability of memorable domain names forces businesses to be more creative. Don’t be afraid to use a tagline or catchphrase instead of your business’s name if your desired domain is taken. If you’re lucky, perhaps you can try buying that domain name from an individual if it’s not in use. Purchasing a domain name costs anywhere from $10 to $100 per year, so it’s best to buy several years at a time and use “auto-renew” to make it even easier.
2. Website hosting
After you register a domain name, you have to find a place for your website to live. Hosting provides a space for web files and where visitors can come and enjoy your site. Choosing the right host will give you faster page loads, better search-engine capabilities, and security. Hosting prices can be $15 to $500 a month, depending on what features you need. These features include service availability, file managers, storage space, databases, technical support, backup and restoration, and security certificates.
3. Website development
The actual cost of building a website varies from business to business. It all depends on features, functions, size, and design. For example, e-commerce websites will cost more than informational websites because they need more functions. Presenting a list of your desired website functions to your developer right in the beginning will help determine an estimate. These functions could include self-editing, email forms, product selling, news sharing, and inventory systems. Custom-designed and responsive websites can cost more than $10,000, while custom-designed e-commerce websites can cost upwards of $20,000.
It’s easy to think the work is done after launching a website. Unfortunately, the work continues long after going live. A lot of business owners let their websites fall out of date, which can lead to search-engine slips, broken links, less traffic, and fewer conversions. In other words, all that hard work of creating a fantastic website means nothing without proper upkeep. During the web-development process, talk with your design team about a maintenance plan. Action points like software or plugin updates, uptime monitoring, content updates, and traffic reporting are essential when it comes to website maintenance. These deliverables can cost anywhere from $100 to $1,000 a month, depending on the size and scope of your website. Maintenance ensures customer satisfaction, conversions, and overall growth, and is a necessary cost for success.
Custom website design provides your business with unique functions and qualities not found anywhere else. It creates a memorable experience that can delight your customers from the beginning. While the exact costs associated with website design might be varied, it’s important to be aware of these costs ahead of time so that you know what to expect in your design package estimate.