Why Not Having SSL On Your Website Is Killing Your Business
Do you want to amp up your online success? Then you need Secure Sockets Locker (SSL) on your website. Why? Because search engines like Google are making it near impossible to go on conducting business as usual without one. And with good reason!
In today’s world, the internet makes it easy for us to do a lot of things online. For instance, banking and shopping can be completed at the touch of a button. Unfortunately, this influx of technological advances gives cyber hackers and other bad guys even more opportunities to steal.
What is SSL?
Here’s where SSL comes in. What is it? This handy piece of technology prevents private data from being seen by hackers online. The connection between browsers and servers becomes encrypted, creating a safe web experience. It’s the tech behind Hypertext Transfer Protocol Secure (HTTPS), rather than plain HTTP (without the S). Before, HTTP sites allowed cyber thieves to easily intercept and read private information, like passwords. Now, if a website has an SSL certificate backing its HTTPS, they can’t.
Google and other search engines emphasize the need for websites to switch to HTTPS. In fact, websites that don’t might see their rankings drop on the Search Engine Results Page (SERP). Not only that, but businesses might see their bottom line give out in other ways by not keeping up. Here are reasons why you should have SSL on your website:
SSL is important for SEO
In August 2014, Google made the announcement:
We’re starting to use HTTPS as a ranking signal. For now, it’s only a very lightweight Signal…while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.
That means that SSL should be a top priority when it comes to your SEO strategy. Having it might give you that extra boost you need to win more top funnel users.
You’ll be shamed by search engines
In January 2017, Google announced that it would mark any HTTP websites that collect passwords and credit card numbers as non-secure. It’s part of a long-term plan to mark all HTTP websites non-secure. What does that mean for your business? If you don’t have SSL, site visitors will be immediately notified that your website isn’t safe via the toolbar. What’s stopping them from going to one of your safer competitors? Over time, users will be conditioned to know which sites are secure and which ones aren’t through these visual cues. Say goodbye to your professional and credible image!
Not just anyone can get an SSL certificate. Websites have to go through proper authentication channels to obtain one. Hackers love to create imposter websites, tricking people into false security. With SSL, users know the trustworthiness of your website. After all, your site will get a nice green “Secure” message with a padlock. Visitors will feel safe knowing their data can’t be seen by the bad guys.
With search engines strongly advocating for SSL, users will come to expect it. They want to be as protected as possible while online. So if you want your business to do well, you need to maintain the safety of your users. Website security is now a best practice. You don’t want anyone getting client information like names, numbers, logins, and browsing history that shouldn’t. Otherwise, you’ll have more to lose than just search rankings!